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Culture, Communication, and Creativity

Reframing the Relations of Media, Knowledge, and Innovation in Society

Edited By Hubert Knoblauch, Mark D. Jacobs and René Tuma

It is the premise of this volume that the rising importance of creativity in modern culture is related to dramatic changes in communication. In the last decades we have witnessed a revolutionary change in the ways we interact with one another. This transformation of the structure of communication is one of the most decisive aspects of the creativity of culture. The full aim of this volume therefore is to explore the resulting transformation in the relations of culture, creativity, and communication.
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The Visual, the Optical and the Scopic as Modalities of Mediatization

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JOOST VAN LOON

Mediation as Prehension

Seeing has been the pivotal form of human sense-perception with which the western metaphysical tradition has shaped its understanding of experience from Plato onwards. What is less clear, is whether the metaphysical tradition has understood perception as purely visual. For example, would seeing a text be classified as perception in the same way as seeing a table that supports the text?

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