Reframing the Relations of Media, Knowledge, and Innovation in Society
Edited By Hubert Knoblauch, Mark D. Jacobs and René Tuma
Social Media in Organizations: Fostering Creativity and Communication—Changing Culture in the Process
Web 2.0 and Enterprise 2.0: Social Media in Organizations
Although a growing number of organizations are moving to Enterprise 2.0, using social media and Web 2.0 inside enterprises is still a comparatively recent phenomenon. If we are to believe the pertinent consulting literature and experts, deploying social media in enterprises will result in far-reaching changes (cf. Aaker & Smith, 2010, pp. 107-142; Bingham & Conner, 2010). Foremost, it promises more active communications and a tool for managing knowledge and ideas that—finally—works; second, a more agile, transparent, and open organizational culture; and, third, one that will foster or even unleash employee creativity.