Reframing the Relations of Media, Knowledge, and Innovation in Society
Stories of Chairs: Digital Media and Participation in Creative Communication
JORGE BRANDÃO PEREIRA AND HEITOR ALVELOS
Within the framework of creative development, digital culture and its dynamic relationship with design and visual communication have generated a new border area, important for the construction and interpretation of communication. This paper discusses design, communication, digital media participation, local cultures, and creativity, focusing on an empirically based case study of creative communication—how it structures the model of creativity and how it enhances development in its local, cultural, and social dimensions.
The case study of Stories of Chairs has to do with the furniture industry based in and around the city of Paredes in northern Portugal. The event, sponsored by the Paredes City Hall, has a global framework, and the aim of this ambitious endeavor is to motivate, mobilize, and inspire as it connects creative practices with traditional economic and industrial activity. Its core objectives are the enhancement and promotion of artistic and creative activities, as well as the national and international affirmation of local, specific industries, yet it also remains open to new social and economic challenges of the contemporary world: creative, innovative, and entrepreneurial. Reflecting creative, artistic, and cultural qualities, the chair, as a symbol for the furniture industry as a whole, is an icon with strong emotional attachments for local communities.