Reframing the Relations of Media, Knowledge, and Innovation in Society
Introduction: Culture, Communication, and Creativity
HUBERT KNOBLAUCH, MARK D. JACOBS, AND RENÉ TUMA
In recent years the concept of culture has been subject to significant changes. From a “superstructure” based on economic fact to a “structure of significations” carried by “signs or a cloth of meaning” guiding actors, culture has moved into the focus not only of the humanities. Recently, due to the impact of the “cultural turn” economists have also become interested in culture as a basic resource for the production of wealth. The most prominent formulation of this new interest in culture has been expressed by the notion of creativity. The interest in creativity, for long time a marginal topic of academic interest, became a formula guiding action in many societal fields, such as politics, economics, city planning, and education. The locus for creativity ranges from the individual level of “creative subjects” to the intermediate level (“creative cities”) up to national societies (“creative classes,” “creative nations”) to the policies of international governance organizations. Although the debate over creativity has already neared the limits of its expansion both across structural levels and as a cultural category, one must observe that the notion of creativity still lacks precision (as does its somewhat more “technological” relative, innovation). Given the fact that creativity is primarily used in a normative sense as an ideal, very few attempts have been undertaken to scrutinize the notion as something which has become part of social reality.
This book addresses the role of creativity from...