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Chinese Culture in a Cross-Cultural Comparison


Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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The People’s Republic of China: Historical Development, Cultural Legacy, and Contemporaneity


By Edwin R. McDaniel

Edwin R. McDaniel points out that China has gained considerable economic power having just recently surpassed Germany as the world’s leading exporting nation. It is expected that China will soon surpass the USA as Europe’s largest trading partner. China has also become a major player in the global resource market since it needs these resources to continue to drive its economic engine. And nearly 20 percent of the world’s population lives in China. At the same time, China’s management of environmental and human rights issues has been criticized while China’s growing military might is worrying neighboring countries. Taken together, all of these factors indicate the importance of China in the world and the role it assumes in it, McDaniel notes.

That is why the author presents a valuable insight into China by tracing its history and cultural development. This background helps understand how and why Chinese culture evolved as it did. McDaniel provides an overview of China’s geography, its history, demographics, political setting, and cultural considerations. The cultural considerations include the social structure, interpersonal relationships and conflict management, decision making and negotiations along with such contemporary social issues as ethnic minorities, economic disparity, environmental considerations, official corruption, population issues, population shift, gender imbalance, and the aging population.

Many of these issues will be discussed also in later chapters, providing more detailed information and also a Chinese perspective. Taken together, this information will provide some very useful insights into...

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