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Chinese Culture in a Cross-Cultural Comparison

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Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Europe versus Asia: Truth versus Virtue

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By Geert Hofstede

Geert Hofstede points out that science and technology are products of human culture as are values. Culture is, thus, used in two meanings. But most people are unaware of this difference. The one meaning of culture is essentially civilization and its products while there is also culture which refers to patterns of thinking, feeling, and acting that differ from one group of people to another.

Hofstede compared people working for the same multinational organization in the same job across more than fifty different countries. The author’s colleague Michael Bond compared psychology students in ten different East Asian countries using a combination of the Rokeach Values Survey and additional questions based on the Chinese Value Survey. Both Hofstede and Bond found that differences in the values of the respondents reflected four dimensions of national culture.

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