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Chinese Culture in a Cross-Cultural Comparison

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Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Portraits of the Woman Warrior: Cultural Values in Disney and Chinese Stories of Mulan

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By Jing Yin

Jing Yin notes that in the process of globalization, U.S. American culture has expanded across the globe. This expansion is often marked by substantially reshaping public imaginary around the world, and it has left an imprint on social life in the global community. The author points out that Disney’s movie Mulan is an example of the U.S. culture industry’s appropriation of non-Western culture material (i.e. the Chinese Ballad of Mulan) that has influenced the imagery of non-Western culture (i.e. Chinese culture) in the mind of world audiences.

The film depicts a strong and independent girl which represents the current treatment of feminism in popular culture. The film also had considerable impact on how Western audiences perceive Chinese culture. The author sets out to examine how Disney subjected the Chinese legend of Mulan to Western ideals while also interpreting the original Chinese version of the Ballad of Mulan to see how it compares to the portrayal in the Disney film.

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