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Chinese Culture in a Cross-Cultural Comparison

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Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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The Voices of Chinese Students in the 2+2 Programme in China and Germany

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Introduction to The Voices of Chinese Students in the 2+2 Programme China and Germany

By Jun Xu and Eileen Küpper

Jun Xu and Eileen Küpper note that while all students are confronted with challenges when starting higher education, these challenges are compounded when going abroad. The authors examine the preparations undertaken in China by Chinese students participating in an exchange program with a German university of applied sciences prior to their departure. The students were interviewed shortly after their arrival in Germany and one semester later to see whether their perspectives and possible barriers change with time and intervention.

While many joint Sino-German education programs run smoothly in China and attract a large number of Chinese students, many drawbacks also exist. For example, many such exchange programs only attempt to train students on how to pass the German language exam for Chinese students applying to study in Germany. This makes it difficult for students to learn about the real Germany and to become fully prepared for living and studying in Germany. Another problem is that it is often difficult for students to choose an appropriate school and program in which to enroll in.

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