Scholars in Media Studies increasingly take the view that our understanding of the history of the discipline is deeply inadequate. It is now widely recognised that a large number of important media analysts have simply been omitted from the standard histories. This book aims to fill in some of the gaps by examining the work of eleven neglected writers, each of whom has made a seminal contribution to the analysis of the media but whose work rarely appears in student textbooks, anthologies and readers. In keeping with the interdisciplinary ambitions of contemporary Media Studies, the selected thinkers are drawn from a wide range of historical periods and intellectual backgrounds. There are chapters on sociologists, creative writers, cultural theorists, art critics, journalists and even ancient Greek philosophers. The aims of the book are by no means purely antiquarian. The contributors believe that a revival of interest in the work of their chosen writers can go a long way towards revitalising Media Studies, especially by (1) drawing attention to a variety of theoretical and methodological approaches which have yet to be adequately exploited, (2) suggesting new areas of research, and (3) transforming our understanding of the historical development of Media Studies.