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Markenwertmanagement

Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb- Eine informationsökonomische Analyse

Series:

Markus Irmscher

BIC Classifications

  • Economics, finance, business & management (K)
    • Economics (KC)
      • Economic theory & philosophy (KCA)
      • Economic systems & structures (KCS)
    • Business & management (KJ)
      • Management & management techniques (KJM)
        • Management of specific areas (KJMV)
          • Production & quality control management (KJMV5)
          • Sales & marketing management (KJMV7)
      • Sales & marketing (KJS)
        • Market research (KJSM)

BISAC Classifications

  • Business & Economics (BUS)
    • BUSINESS & ECONOMICS / Advertising & Promotion (BUS002000)
    • BUSINESS & ECONOMICS / Economic History (BUS023000)
    • BUSINESS & ECONOMICS / Free Enterprise (BUS029000)
    • BUSINESS & ECONOMICS / Marketing / General (BUS043000)
    • BUSINESS & ECONOMICS / Marketing / Research (BUS043060)

THEMA Classifications

  • Economics, Finance, Business & Management (K)
    • Economics (KC)
      • Economic theory & philosophy (KCA)
      • Economic systems & structures (KCS)
    • Business & Management (KJ)
      • Management & management techniques (KJM)
        • Management of specific areas (KJMV)
          • Production & quality control management (KJMV5)
          • Sales & marketing management (KJMV7)
      • Sales & marketing (KJS)
        • Brands & branding (KJSC)
        • Market research (KJSM)