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Popularizing Research

Engaging New Genres, Media, and Audiences

Phillip Vannini

This book offers students, academics and professional researchers a broad survey of ways to popularize research. Although each chapter discusses unique experiences, each follows a standard format, touching upon common elements: outlining what the research popularized was about, why the decision to popularize it was made, why certain media and genres were employed, what lessons researchers learned in the process, and how audiences responded. Throughout the book, readers are directed to the book’s accompanying website, an excellent resource for highlighting how examples in the book come to life, what they sound like, and what they look like. Written in a clear and accessible style, this volume avoids specialized terminology and instead employs basic language that any student, academic, and professional across the social sciences and humanities will understand.
Contents: Phillip Vannini: Introduction: Popularizing Research – Kip Jones: Short Film as Performative Social Science: The Story behind Princess Margaret – Anne Harris/Nyadol Nyuon: «People Get Tired»: African Australian Cross-Cultural Dialogue and Ethnocinema – Carly Gieseler: Sturgis 2.0: Crafting a Filmic-Web Dialogue – Frank Sligo/Elspeth Tilley: Cartoons as Praxis: Negotiating Different Needs in Adult Literacy Research Reporting – Jean J. Schensul/Colleen Coleman/Sarah Diamond/Raul Pino/Alessander Rey Bermudez/Orlando Velazco/Regina Blake/Noelle Bessette: Rollin’ and Dustin’: The Use of Graphic Images for the Dissemination of Study Results to Participant Communities – Gregory P. Spira: Focusing on Community: Photovoice, Local Action and Global Public Engagement – Brigid McAuliffe/Bryce Merrill: Mixed-Media Storytelling Installation: Embody – Guven Peter Witteveen: Producing Multimedia Exhibits for Multiple Audiences at the Hokkaido University Museum – Vivienne Brunsden/Joe Robinson/Jeffrey Goatcher/Rowena Hill: Using Multimedia Artworks to Disseminate Psychological Research on Attacks on Firefighters – Lydia Nakashima Degarrod: Geographies of the Imagination: Engaging Audiences and Participants in Collaborative Interdisciplinary Gallery Installations – Kevin Howley: Radio: Engaging Communities through Grassroots Media – Hinda Mandell/Carol M. Liebler: Music of the Streets: Bringing Local Rappers to the Ivory Tower – Mark Neumann: Audio Documentary: Hearing Places and the Representation of Sonic Culture – John Llewellyn: The Relevance of Relevance: Why and How I Write Op-eds – Aliaa Dawoud: A Short Story about Female Characters in Egyptian Soap Operas – Joseph P. Zompetti: Persuasive Prestidigitation: Exploring the Rhetorical Power of Magical Performance in a Popular Magazine Article – Daniel Doherty: Narrating Executive Development: Using «Writing as Inquiry» to Enrich the Coaching Dialogue – Ruth Garbutt: It’s What You Do with It That Counts: Disseminating Research about Sex and Relationships Using Reports and Leaflets for People with Learning Disabilities – Phillip Vannini: Public Ethnography and Multimodality: Research from the Book to the Web – Shannon Daub: Mobilizing Research Publications to (Re)Frame Neoliberal Welfare Reform – Ann Dale/Jason Luckerhoff/François Guillemette: e-Dialogues: Real-Time Online Conversations – Brandy King/Michael Rich: Using Social Media to Empower Parents in the Digital Age: Ask the Mediatrician – Mike Evans/Jon Corbett: New Media, Participatory Methodologies, and the Popularization of Mètis History – Jessica Lester/Rachael Gabriel: A Performance of Special Education Meetings: Theatre of the Absurd – David Jan Jurasek: Learn Dis!: A Community does Research on Itself through Playback Theatre – John Guiney Yallop/Sean Wiebe: Moving Poetic Inquiry beyond the Academy: How Two Poets Popularize Their Research – Kimberly Dark: Popularizing Research as a Career: Personal, Powerful, Political – Mark David Ryan: Tips for Generating a Media Release and Media Coverage: How the Media Ate Up My Research on Aussie Horror Movies – Mara Einstein: Publishing and Publicity: The Path to Popular Audiences – Philip A. Saunders: Reaching Mainstream Audiences: Media Tips for Academics and the Challenge of Storytelling – Christopher J. Schneider: Interacting with News Media Journalists: Reflections of a Sociologist.