Show Less
Restricted access

Muse on Madison Avenue

Classical Mythology in Contemporary Advertising


Karelisa Hartigan

Contents: Historical Background. An Overview of Myths in Ads from the 1950s to the 1990s – Dominant Figures of Myths in Advertisements – A Richer Life Through Classical Myth: Ancient Legends Enhance Modern Advertising and Modern Life – The Classical Conceit – The Company Logo.