Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
©2016
Monographs
XII,
188 Pages
Summary
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Details
- Pages
- XII, 188
- Year
- 2016
- ISBN (ePUB)
- 9783035109245
- ISBN (Softcover)
- 9783034321037
- DOI
- 10.3726/978-3-0351-0924-5
- Language
- English
- Publication date
- 2016 (March)
- Keywords
- marketing religion consumption
- Published
- Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2016. XII, 188 pp.
