Contents: Michael B. Hinner: General Introduction: Seeking to Harmonize the Conflicting Images of China – Dirk Hohnberg:
Ethnical Stereotypes May Be Crucial for the Successful Preparation Process of Intercultural Business Situations – Gregor Miroslawski:
Market Entrance in China within the Context of Intercultural Communication – Norma Möller: Intercultural Differences in Management
Processes of Sino-German Joint Ventures – Xu Huaning: Business Communication in China – Zhu Jianxin: Cultural Differences
between China and Other Countries – Shanna Kistaubayeva: Intercultural Business Communication as Demonstrated by a Joint Venture
between Germany and China – Ma Zheng: A Study of East-Asian Corporate Culture.