The work delves into the nature of design as aesthetic communication as part of an encompassing system of human activity.
It deals with design theory and method, which concerns environmental perception on a par with contemporary social sciences
and artificial intelligence. It is targeted at a multidisciplinary audience, both at the graduate and undergraduate level.
It is intended for readers in disciplines such as communication, aesthetic theory, semantics, linguistics, and social sciences,
as well as for practicing design professionals.