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Multimodal Literacy

Series:

Carey Jewitt and Gunther Kress

Multimodal Literacy challenges dominant ideas around language, learning, and representation. Using a rich variety of examples, it shows the range of representational and communicational modes involved in learning through image, animated movement, writing, speech, gesture, or gaze. The effect of these modes on learning is explored in different sites including formal learning across the curriculum in primary, secondary, and higher education classrooms, as well as learning in the home. The notion of literacy and learning as a primary linguistic accomplishment is questioned in favor of the multimodal character of learning and literacy. By illustrating how a range of modes contributes to the shaping of knowledge and what it means to be a learner, Multimodal Literacy provides a multimodal framework and conceptual tools for a fundamental rethinking of literacy and learning.

BIC Classifications

  • Language (C)
    • Language: reference & general (CB)
      • Writing & editing guides (CBW)
        • Journalistic style guides (CBWJ)
      • Language: history & general works (CBX)
    • Language teaching & learning (other than ELT) (CJ)
      • Language learning: specific skills (CJC)
        • Speaking / pronunciation skills (CJCK)
  • Reference, information & interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Semiotics / semiology (GTE)
  • Society & social sciences (J)
    • Education (JN)
      • Educational strategies & policy (JNF)

BISAC Classifications

  • Education (EDU)
    • EDUCATION / Experimental Methods (EDU012000)
  • Language Arts & Disciplines (LAN)
    • LANGUAGE ARTS & DISCIPLINES / Communication Studies (LAN004000)
    • LANGUAGE ARTS & DISCIPLINES / Public Speaking (LAN026000)
  • Literary Criticism (LIT)
    • LITERARY CRITICISM / Semiotics & Theory (LIT006000)

THEMA Classifications

  • Language & Linguistics (C)
    • Language: reference & general (CB)
      • Writing & editing guides (CBW)
    • Linguistics (CF)
      • Philosophy of language (CFA)
      • Semantics, discourse analysis, stylistics (CFG)
  • Reference, Information & Interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Communication studies (GTC)
      • Semiotics / semiology (GTD)
  • Society & Social Sciences (J)
    • Education (JN)
      • Educational strategies & policy (JNF)
  • Economics, Finance, Business & Management (K)
    • Business & Management (KJ)
      • Sales & marketing (KJS)
        • Public relations (KJSP)