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Title: Magazines

Magazines

A Complete Guide to the Industry

by David E. Sumner (Author) Shirrel Rhoades (Author)
©2006 Textbook VIII, 211 Pages
Media and Communication
Series: Media Industries, Volume 2

Summary

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Details

Pages
VIII, 211
Year
2006
ISBN (Hardcover)
9780820488356
ISBN (Softcover)
9780820476179
Language
English
Keywords
Magazin (Zeitschrift) Zeitungsherstellung Magazine industry Publishing Magazine Magazine management Economic
Published
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2006. VIII, 211 pp., num. tables

Biographical notes

David E. Sumner (Author) Shirrel Rhoades (Author)

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader’s Digest, Ladies’ Home Journal, Redbook, Harper’s, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University’s Center for Publishing, and he continues to consult in the magazine industry.

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Title: Magazines