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Title: Global Capital, Local Culture

Global Capital, Local Culture

Transnational Media Corporations in China

by Anthony Y.H. Fung (Author)
©2008 Textbook XXVI, 208 Pages
Media and Communication
Series: Popular Culture and Everyday Life, Volume 16

Summary

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Details

Pages
XXVI, 208
Year
2008
ISBN (Hardcover)
9780820495019
ISBN (Softcover)
9780820495002
Language
English
Keywords
China Medienwirtschaft Standortfaktor Akkulturation Transnational Media Globalization localization, Multinationales Unternehmen Popular Culture Global Capital Local Culture WTO
Published
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2008. XXVI, 208 pp.

Biographical notes

Anthony Y.H. Fung (Author)

The Author: Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.

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Title: Global Capital, Local Culture