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Markt-Management

Edited By Wolfgang Müller and Jan-Philipp Büchler

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.

Editor's homepage: Prof. Dr. Wolfgang Müller



Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.