Markt-Management

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.