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Title: The Corporate Assault on Youth

The Corporate Assault on Youth

Commercialism, Exploitation, and the End of Innocence

by Deron Boyles (Volume editor)
©2008 Textbook XVI, 230 Pages
Education
Series: Adolescent Cultures, School, and Society, Volume 44

Summary

The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students’ understanding of the world and their place within it.

Details

Pages
XVI, 230
Year
2008
ISBN (Softcover)
9781433100840
Language
English
Keywords
USA Schule Commercialism exploitation marketing youth corporation Kommerzialisierung
Published
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2008. XVI, 230 pp.

Biographical notes

Deron Boyles (Volume editor)

The Editor: Deron Boyles is Professor of Philosophy of Education in the Department of Educational Policy Studies at Georgia State University. His research interests include school-corporate nexes, epistemology, pragmatism and the philosophy of John Dewey, and critical pedagogy. His work has been published in such journals as Philosophy of Education, Social Epistemology, Journal of Thought, Philosophical Studies in Education, Educational Foundations, History of Education Quarterly, Educational Studies, and Educational Theory. His first book, American Education and Corporations: The Free Market Goes to School won the Critics’ Choice Award from the American Educational Studies Association. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships, his second book, is an edited volume highlighting young scholars and their work on corporatism. He is also co-author, with Benjamin Baez, of The Politics of Inquiry: Education Research and the «Culture of Science». Boyles received his Ph.D. from Vanderbilt University and is a Fellow in the Philosophy of Education Society and the John Dewey Society.

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Title: The Corporate Assault on Youth