Sexual Sports Rhetoric: Global and Universal Contexts is concerned with wider, international applications of language to sport. Topics discussed range from women’s volleyball uniforms, ballroom dancing, female athletes as victims, soccer fans, nudity debates, homophobia, misogyny, Title IX, NASCAR, extreme sports, and trekking, to Japanese sports reports, Canadian hockey, sailors in the French press, British portrayals of Wimbledon champs, Australian heroes, German sports editorials, and masculinity relative to Mount Everest.
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. X, 314 pp.
Contents: Linda K. Fuller: Introduction – Michael Cantelon: Sex-a-Side: Volleyball Uniforms and the Reproduction of Female
Objectivity – Linda K. Fuller: Victims in Search of Victories: Women Athletes around the World – Todd Joseph Miles Holden:
Hail Japan’s Conquering Heroes: Sports Reports and the Rhetorics of National Efficacy – Caroline Joan (Kay) Picart: Beyond
Dancing with the Stars: Sexual Sports Rhetoric in Competitive Ballroom Dance – David Rowe: Attention La Femme! Intimate
Relationships and Male Sports Performance – Stefan Mertens: Fans from Mediterranean Cultures and the Rhetoric of «Othering»
– Kelly Nelson: Watching Women: How Spectators Talk about Female Athletes – Anders Svensson: Online Conversation Threads on
Ice Hockey: A Comparison of Swedish Male and Female Participants – Daniel L. Wann/Paula J. Waddill: The Influence of Anatomical
Sex and Gender Role Orientation in the Language of Sport Fans – Tara M. Kachgal: «Look Good. Kick Ass»: An Analysis of Nike’s
Online Marketing to U. S. Women – Lisa M. Weidman: Homophobia, Heterosexism, and Ambivalence in the Premier Issue of Sports
Illustrated Women/Sport – Monique Trancart: Female and Male Sailors Competing in the French Press – John Vincent: Sporting
Lolitas, Amazons, and Freaks: British Newspaper Portrayal of Female Tennis Players at Wimbledon – Leanne White: Gender, Race,
and Nation at the Sydney 2000 Olympic Games: Mediated Images of Ian Thorpe and Cathy Freeman – Martha Wörsching: Gender and
Sport in the German Quality Press: The Global and the Domestic in Editorial and Advertising – Dayna B. Daniels: Gender Slurs:
Motivation through Misogyny in Sports Films – Demetrius W. Pearson: Absence of Power: Sheroes in Sport Films Post-Title lX
– Wanda Ellen Wakefield: NASCAR: Sex, Death, and the Movies – Timothy Dewhirst: Gender, Extreme Sports, and Smoking: A Case
Study of Export ‘A’ Cigarette Brand Marketing – Elenie Opffer: The Rhetoric of Rocky Mountain Women: Talking, Trekking, and
Transforming a Male Preserve – Jolie Alexandra Sheffer: Standing on Top of the World: Masculinity and Imperialism on Everest.