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Soap Operas and Telenovelas in the Digital Age

Global Industries and New Audiences

Series:

Diana Rios and Mari Castañeda

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going.
This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.

«This book adds a much-needed analysis of the development of telenovelas in the digital age. With articles both providing a historical background and covering the main trends and production hubs around the world, this will be essential reading to those interested in better understanding one of the most popular and enduring genres in the global media landscape.» (Antonio C. La Pastina, Texas A&M University)
«‘Soap Operas and Telenovelas in the Digital Age’ brings together a range of international scholars who tease out the complexities of these two television genres that are generally misunderstood, undervalued, and understudied. The book provides both breadth and depth, and is a welcome contribution to the growing body of telenovela and soap opera scholarship.» (Carolina Acosta-Alzuru, Grady College of Journalism and Mass Communication, University of Georgia)

«This book adds a much-needed analysis of the development of telenovelas in the digital age. With articles both providing a historical background and covering the main trends and production hubs around the world, this will be essential reading to those interested in better understanding one of the most popular and enduring genres in the global media landscape.» (Antonio C. La Pastina, Texas A&M University)
«‘Soap Operas and Telenovelas in the Digital Age’ brings together a range of international scholars who tease out the complexities of these two television genres that are generally misunderstood, undervalued, and understudied. The book provides both breadth and depth, and is a welcome contribution to the growing body of telenovela and soap opera scholarship.» (Carolina Acosta-Alzuru, Grady College of Journalism and Mass Communication, University of Georgia)