Transforming McLuhan repositions Canadian media and culture thinker Marshall McLuhan as a uniquely important critic of modernity, resisting uncontrolled technological change. Rejecting the view of McLuhan as an uncritical herald of technotopia, contributors represent diverse academic perspectives, and include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke.
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. XXIV, 238 pp.
Contents: Paul Grosswiler: Acknowledgments – Paul Grosswiler: Introduction: Transforming McLuhan – Gary Genosko: Coping with
the McLuhans: The Passively Active Receiver in Communication Theory and Cultural Studies – Nick Stevenson: Marshall McLuhan
and Media and Cultural Studies – Glenn Willmott: Waking Up to the Call Girl – Lance Strate: Studying Media as Media:
McLuhan and the Media Ecology Approach – Donna Flayhan: Radical or Reactionary? A Closer Look at Critical Theory, Media Ecology
and Marxisms – Paul Grosswiler: McLuhan and Marxisms Past and Present – Richard Cavell: Specters of McLuhan: Derrida, Media,
and Materiality – Patrick Brantlinger: McLuhan, Crash Theory, and the Invasion of the Nanobots – Douglas Kellner: Reflections
on Modernity and Postmodernity in McLuhan and Baudrillard – Bob Hanke: McLuhan, Virilio and Speed.