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Journalism and PR

Unpacking ‘Spin’, Stereotypes, and Media Myths

Jim Macnamara

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

BIC Classifications

  • Language (C)
    • Language: reference & general (CB)
      • Public speaking guides (CBP)
      • Writing & editing guides (CBW)
        • Journalistic style guides (CBWJ)
  • Reference, information & interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Communication studies (GTC)
  • Society & social sciences (J)
    • Sociology & anthropology (JH)
    • Politics & government (JP)

BISAC Classifications

  • Education (EDU)
    • EDUCATION / Research (EDU037000)
  • Language Arts & Disciplines (LAN)
    • LANGUAGE ARTS & DISCIPLINES / Communication Studies (LAN004000)
    • LANGUAGE ARTS & DISCIPLINES / Journalism (LAN008000)
  • Political Science (POL)
    • POLITICAL SCIENCE / General (POL000000)
  • Social Science (SOC)
    • SOCIAL SCIENCE / General (SOC000000)

THEMA Classifications

  • Language & Linguistics (C)
    • Language: reference & general (CB)
      • Speaking in public: advice & guides (CBP)
  • Reference, Information & Interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Communication studies (GTC)
  • Society & Social Sciences (J)
    • Society & culture: general (JB)
      • Social & ethical issues (JBF)
    • Sociology & anthropology (JH)
    • Politics & government (JP)
  • Economics, Finance, Business & Management (K)
    • Industry & industrial studies (KN)
      • Media, entertainment, information & communication industries (KNT)
        • Publishing industry, book trade, the press & journalism (KNTP)
  • Law (L)
    • Laws of specific jurisdictions & specific areas of law (LN)
      • Entertainment & media law (LNJ)
  • Computing & Information Technology (U)
    • Information technology: general issues (UB)
    • Digital lifestyle (UD)
      • Internet guides & online services (UDB)
  • Children’s, Teenage & Educational (Y)
    • Educational material (YP)
      • Educational: Humanities & social sciences, general (YPJ)
        • Educational: Social sciences, social studies (YPJJ)