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Produsing Theory in a Digital World 2.0

The Intersection of Audiences and Production in Contemporary Theory – Volume 2

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Edited By Rebecca Ann Lind

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories – some still emerging – can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices.
Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.

«Rebecca Ann Lind has compiled an exciting and engaging collection of thought-provoking essays that successfully extend the boundaries of her first volume of Produsing Theory. This compelling new book is absolutely must-reading for every serious media scholar attempting to situate emerging theoretical foundations across the dynamic and constantly evolving media landscape.»
(Robert K. Avery, Professor of Communication, University of Utah)
«Rebecca Ann Lind’s Produsing Theory explores the growing and transformative phenomenon of mediated production/consumption. For great insights into everything from the virtual and physical, and gamification and engagement, to identity and collaboration, social construction and social media metrics, read, blog, and tweet this book!»
(Ronald E. Rice, Rupe Professor in the Social Effects of Mass Communication, University of California, Santa Barbara)

«Rebecca Ann Lind has compiled an exciting and engaging collection of thought-provoking essays that successfully extend the boundaries of her first volume of Produsing Theory. This compelling new book is absolutely must-reading for every serious media scholar attempting to situate emerging theoretical foundations across the dynamic and constantly evolving media landscape.»
(Robert K. Avery, Professor of Communication, University of Utah)
«Rebecca Ann Lind’s Produsing Theory explores the growing and transformative phenomenon of mediated production/consumption. For great insights into everything from the virtual and physical, and gamification and engagement, to identity and collaboration, social construction and social media metrics, read, blog, and tweet this book!»
(Ronald E. Rice, Rupe Professor in the Social Effects of Mass Communication, University of California, Santa Barbara)