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British and German Cartoons as Weapons in World War I

Invectives and Ideology of Political Cartoons, a Cognitive Linguistics Approach

Wolfgang Hünig

Contents: Cartoons exploit three key processes, i.e. condensation, combination and domestication. Like metaphors they compress a complex phenomenon into a single image that is purported to capture its essence graphically. The interplay of these three meaning constituting elements results in invectives against an opponent. The invectives in the British and German cartoons under scrutiny are surprisingly similar; only, they show a difference in distribution. This also applies to the verbal and pictorial means, i.e. the chosen scenes and their relationships to the headings and the captions, which reveal the cultural differences in humor, irony and sarcasm.