This book applies a flexible and fluid concept of tradition, conceived as an aesthetic alliance, to the historical analysis and description of diffusion of Anglo-American forms of popular music into Austria. The book covers the period from the mid-1950's to 1990, including forms such as rock and roll, beat music, folk, punk and new wave. It also discusses changes to the
volkstümliche and Schlager genres. In addition, the book details the evolution of Austropop, a transitional, heterogeneous variety. The book analyzes creative responses, adaptations and accommodations by Austrian musicians, audiences and industry representatives to the diffusion.