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Title: The Emperor’s Old Groove

The Emperor’s Old Groove

Decolonizing Disney's Magic Kingdom

by Brenda Ayres (Volume editor)
©2003 Textbook XI, 203 Pages
Science, Society & Culture

Summary

Disney’s attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company’s version of multiculturalism is really the same «old groove» – a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperor’s Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.

Details

Pages
XI, 203
Year
2003
ISBN (Softcover)
9780820463636
Language
English
Keywords
Walt Disney Company Animated Films /United States Zeichentrickfilm Gesellschaftsbild Walt Disney Productions children's films /political aspects fairy tales /history and criticism popular culture Disney, Walt
Published
New York, Bern, Berlin, Bruxelles, Frankfurt/M., Oxford, Wien, 2003. XI, 203 pp.

Biographical notes

Brenda Ayres (Volume editor)

The Editor, Dr. Brenda Ayres is a full professor and member of the graduate faculty, and Assistant Honors Director at Liberty University in Lynchburg, Virginia, where she teaches nineteenth-century English Literature. Most of her publications are in Victorian literature, which so far total over 100 articles and 16 book publications: Augusta Jane Evans Wilson: A Critical Biography; Decolonizing Disney’s Magic Kingdom; Silent Voices: Forgotten Novels by Victorian Women Writers; Frances Trollope and the Novel of Social Change; and Dissenting Women in Dickens’ Novels: The Subversion of Domestic Ideology. Through Pickering and Chatto, she has been the general editor for two four-volume series, The Social Problem Novels of Frances Trollope and The Widow and Wedlock Novels of Frances Trollope, as well as series editors for several of the novels in those series and for Jessie Fothergill’s Kith and Kin.

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Title: The Emperor’s Old Groove