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Sport—Commerce—Culture

Essays on Sport in Late Capitalist America

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David L. Andrews

Sport—Commerce—Culture makes a significant contribution to the growing body of literature on the critical analysis of today’s highly mediated and commercialized sport spectacles. David L. Andrews explores sport’s interdependent relation with the commercial structures and rhythms that define the experience of consumer capitalism within the contemporary United States. Through a series of highly original, interrelated essays, Andrews uncovers the complex connections between sport and contemporary processes of commercialization, commodification, and mass mediation. Focusing attention on a wide variety of sport events, signs, stars, and spaces, such as the XFL, Tiger Woods, the Olympic Games, suburban soccer, and Oriole Park at Camden Yards, Sport—Commerce—Culture offers a unique point of entry into the study of American life. This book is compulsory reading for students and researchers of contemporary sport and sport culture.

Acknowledgments – Permissions – Introduction: Situating Sport – The Wonderful World of the NBA – A Cog in the Global Media Machine – That’s Sportainment! – Gendered Olympic Virtuality – Celebrating Race – Suburban Soccer Fields – Rot Beneath the Sporting Glitter – Going Global, Imaging the Local – The End of Sport History References – Index.