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Media Literacy

A Reader

Donaldo Macedo and Shirley R. Steinberg

Media Literacy: A Reader produces a critical understanding of media culture designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political forces that affect agency. In this context our conception of media literacy analyzes the ways our everyday decisions are encoded and inscribed by emotional and bodily commitments relating to the production of desire and mood, all of which leads, in Noam Chomsky’s famous phrase, to the «manufacture of consent.» These complex pedagogical and ideological issues demand rigorous skills including questioning, analyzing, interpreting, and meaning-making. Media Literacy: A Reader is a comprehensive collection of essays that is sorely needed, as most of the academic work in the area is written not for an introductory audience, but for scholars in the field. It will shape the agenda in media literacy for years to come.
With contributions by: Shirley R. Steinberg – Donaldo Macedo – Douglas Kellner/Jeff Share – Noam Chomsky – Edward S. Herman – Pepi Leistyna/Loretta Alper – Joe L. Kincheloe – Howard Zinn – George Gerbner – Peter McLaren/Rhonda Hammer – Rick Dolphijn – Philip M. Anderson – Veronika Kalmus – Marcus Breen – Gina M. Serafin – Zack Furness – C. Richard King – João Paraskeva – Anthony M. Rosselli – Henry A. Giroux – José Solís Jordán – Antonio López – Birgit Richard – Kalli Paakspuu – Soniya Munshi – Aditya Raj – William Reynolds – Christine Quail/Kathalene A. Razzano/Loubna H. Skalli – Benedetta Prario – Frances Heylar – Anie Desautels – Sandra Chang-Kredl – Laraine Wallowitz – Myrna A. Hant – Patricia Fairfield-Artman/Rodney E. Lippard/Adrienne Sansom – Elizabeth J. Meyer – Rob Linné – Jimmy Kalamaras – Robert Jones – Teresa Rishel – Eleonor Berry – Giuliana Cucinelli – Papia Raj – Myriam N. Torres/Maria D. Mercado – Leslie B. Mashburn/John A. Weaver – Cindy Meyer Sabik/Bethany Davin/Carolyne J. White – Curry Malott/Brad Porfilio – Özlem Sensoy – Leanne Johnny/Shaheen Shariff – Lee Elliott Fleischer – Daniel Walsh – Michael Hoechsmann – Jacques Brodeur – Kathleen S. Berry.