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Title: Bush versus Kerry

Bush versus Kerry

A Functional Analysis of Campaign 2004

by William L. Benoit (Author) Kevin A. Stein (Author) John McHale (Author) Sumana Challopadhyay (Author)
©2007 Textbook VIII, 272 Pages
Media and Communication

Summary

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.

Details

Pages
VIII, 272
Year
2007
ISBN (Hardcover)
9780820486758
Language
English
Keywords
USA Wahlkampf Geschichte 2004 Politic Presidentail Campaign Campaign Communication Theory
Published
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2007. VIII, 272 pp.

Biographical notes

William L. Benoit (Author) Kevin A. Stein (Author) John McHale (Author) Sumana Challopadhyay (Author)

The Authors: William L. Benoit is Professor of Communication at the University of Missouri. He received his Ph.D. in communication from Wayne State University. Kevin A. Stein is an Assistant Professor at Southern Utah University. He received his Ph.D. in communication from the University of Missouri. John P. McHale is an Assistant Professor at Illinois State University. He received his Ph.D. in communication from the University of Missouri. Sumana Chattopadhyay is an Assistant Professor at Marquette University. She received her Ph.D. in communication from the University of Missouri. Rebecca Verser is a doctoral candidate at the University of Missouri. She received her M.A. in communication from the University of Arkansas. Stephen Price is a doctoral candidate at the University of Missouri. He received his M.A. in radio and television from San Francisco State University.

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Title: Bush versus Kerry