Masse und Macht was first published in 1960. Since then it has been both criticised as banal and unscientific and applauded for using literary techniques to provide valuable insights into crowds and power. This book resolves this apparent paradox by examining the language and theories in
Masse und Macht using a typology of metaphor that draws on recent theories in the field of cognitive rhetoric. This area of cognitive linguistics argues against the division of scientific, literary and common language into irreconcilable spheres and shows that the human ability to reason is predicated on metaphorical thought. By illustrating the essential inseparability of various types of metaphor in
Masse und Macht, this book demonstrates that there is no conflict in accepting Canetti's theories as both poetic and scientific insights simultaneously.
Bern, Berlin, Frankfurt/M., New York, Paris, Wien, 1999. XIV, 206 pp.
Contents: Development of a typology of metaphor, including metaphor as thought, conceptual metaphor, literary metaphor, and
theory-constitutive metaphor - Comparison of «Verwandlung» and metaphor as thought - Discussion of conceptual metaphor - The
structure of argument in Masse und Macht - The hunt as a central metaphor in Masse und Macht - Metaphors of
the Crowd - Metaphors of the individual - Metaphors of Power - Masse und Macht as science.