Show Less
Restricted access

Presidential Campaigns in the Age of Social Media

Clinton and Trump

William L. Benoit and Mark J. Glantz

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

BIC Classifications

  • Society & social sciences (J)
    • Politics & government (JP)
      • Political structure & processes (JPH)
        • Elections & referenda (JPHF)
        • Political leaders & leadership (JPHL)
      • Central government (JPQ)
        • Central government policies (JPQB)

BISAC Classifications

  • Business & Economics (BUS)
    • BUSINESS & ECONOMICS / Decision-Making & Problem Solving (BUS019000)
    • BUSINESS & ECONOMICS / Government & Business (BUS079000)
  • Political Science (POL)
    • POLITICAL SCIENCE / Political Process / Campaigns & Elections (POL008000)
    • POLITICAL SCIENCE / American Government / Executive Branch (POL040010)

THEMA Classifications

  • Society & Social Sciences (J)
    • Politics & government (JP)
      • Political structure & processes (JPH)
        • Elections & referenda (JPHF)
        • Political leaders & leadership (JPHL)
      • Central / national / federal government (JPQ)
        • Central / national / federal government policies (JPQB)