The book explores the Deep Ecology perspective and Buddhist Economics for transforming business toward a more ecological and human form. It argues that ecology and ethics provide limits for business within which business is legitimate and productive. By transgressing ecological and ethical limits business activities become destructive and self-defeating.
Today’s business model is based on and cultivates narrow self-centeredness. Both Deep Ecology and Buddhist Economics point out that emphasizing individuality and promoting the greatest fulfillment of the desires of the individual conjointly lead to destruction. Happiness is linked to wholeness, not to personal wealth. We need to find new ways of doing business, ways that respect the ecological and ethical limits of business activities. Acting within limits provides the hope and promise of contributing to the preservation and enrichment of the world.
Oxford, Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Wien, 2006. 324 pp.
Contents: Knut Johannessen Ims/Laszlo Zsolnai: Shallow Success and Deep Failure – Richard Welford: Tackling Greed and Achieving
Sustainable Development – Stig Ingebrigtsen/Ove Jacobsen: Economics and Culture – John Gowdy: Business Ethics and the Death
of ‘Homo Oeconomicus’ – Peter Daniels: Reducing Society’s Metabolism – Nel Hofstra/Aloy Soppe: Finance as if Nature Mattered
– Zsolt Boda: Respecting the Commons – Julie Nelson: The Relational Firm: A Buddhist and Feminist Analysis – Knut Johannessen
Ims: ‘Take it Personally’ – Michael Bell: Toward an Ecology of Spirit – Laszlo Zsolnai: Ethical Business.