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Kulturen im Dialog IV - Culture in Dialogo IV - Cultures in Dialogue IV

Viertes JungakademikerInnen-Forum in Südtirol. Quarto Forum per Neolaureati in Alto Adige. Fourth Forum for Young Graduates in South Tyrol

Series:

Annemarie Profanter

JungakademikerInnen unterschiedlicher Fachgebiete haben sich mit der Idee den interdisziplinären sowie interkulturellen wissenschaftlichen Dialog zu fördern ans Werk gemacht und setzen sich in ihren Beiträgen mit internationalen Fragen beziehungsweise regionalen Themen auseinander.

Neolaureati di diverse facoltà con l’idea di promuovere il dialogo interdisciplinare come anche quello scientifico interculturale si sono dati da fare e trattano nelle loro opere questioni internazionali ossia temi regionali.

In an aim to promote an interdisciplinary and intercultural scientific dialog young graduates of diverse disciplines have tackled the task of intensive investigation into "cultures in dialogue". In their contributions they deal with questions about international and regional issues.

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Begegnungen in Yunnan: Exotisierung und Kommerz (Isabel C. Schwaninger)

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Isabel C. Schwaninger

Begegnungen in Yunnan: Exotisierung und Kommerz

Abstract The following article deals with identity construction and its implications in tourism in southwest China. Ethnic tourism often implies exotization along with biased identity construction. In the wake of political and economic upheavals, this phenomenon can be observed in Mainland China. In recent decades, the new Chinese middle class has been travelling to multiethnic Yunnan Province, where “ethnic customs and traditions” (minzu fengqing 民族风情) are presented by people of different social and ethnic backgrounds. In this space of encounter, cultural political changes can be observed as they go hand in hand with social and economic developments. The overall research question of this paper is, which identity constructions take place in tourism in Yunnan Province in China and what are the consequences. In order to give an insight into the field, observations in a Chinese travel group in Jinghong are presented in the end of the first section. After giving a theoretical background, the overall research question is mainly answered by a case study with material conducted in summer of 2013 in China, especially in Yunnan Province. In the empirical part, identity construction in tourism is analyzed, followed by a discussion about commodification, the latter being a key element of ethnic tourism. Furthermore, implications of both commodification and identity construction are discussed. In the concluding part of the paper, the findings are finally compared with theory and hence embedded into the whole chapter by relating...

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