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Business-Fiktionen und Management-Inszenierungen

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Edited By Yvette Sánchez

Seit der Finanz-und Wirtschaftskrise von 2008 ist ein Anstieg literarischer und literaturkritischer Auseinandersetzungen mit der Figur des Managers und den Mechanismen der Geschäftswelt zu vermerken. Gleichzeitig setzen Unternehmen vermehrt auf das Distinktionsmerkmal der Kreativität. Dazu gehören die Methoden des Storytelling sowie der kunstbasierten Interventionen zur Personalentwicklung oder die Zusammenarbeit mit professionellen Theaterleuten an Aktionärsversammlungen.

Die in diesem Band vereinten vierzehn Beiträge aus verschiedenen Disziplinen testen die Grenzen zwischen den Künsten und der Wirtschaft. Es wird unter anderem die These aufgestellt, dass die Fiktionalitätsanteile in Romanen oder Theaterstücken niedriger ausfallen als in deklariert lebensweltlichen Inszenierungen von Managern.

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Blind Obedience and Blundering Oracles: Max Weber’s Spirit of Capitalism and Henry David Thoreau’s Linguistic Economies (Boris Vejdovsky)

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Boris Vejdovsky (University of Lausanne)

Blind Obedience and Blundering Oracles: Max Weber’s Spirit of Capitalism and Henry David Thoreau’s Linguistic Economies

In the opening pages of The Protestant Ethics and the Spirit of Capitalism, Max Weber presents the economic system he critiques as a set of powerful forces. He proposes that capitalism is not simply a system of exchange of commodities and capital, but a real world:

The capitalist economy of the present day is an immense cosmos [ungeheurer Kosmos] into which the individual is born, and which presents itself to him […] as an unalterable order of things in which he must live. It forces the individual, in so far as he is involved in the system of market relationships, to conform the capitalist rules of action [als faktisch unabänderliches Gehäuse].1

In this influential book from 1905 Weber seeks to distinguish the anthropological drive, which consists for men in seeking to acquire always more goods and capital for reasons of greed in general, from what he calls the “origin” of the “spirit (Geist) of capitalism”. Weber insists that human greed and capitalist economy, although they are often conflated, need to be distinguished and the origin of the capitalist ethos needs interrogating, for this is the only pressing issue: “this is what matters” (darauf kommt es an). Weber does not seek to extol capitalism on moral grounds, but seeks to understand its origins; in other words, he refuses to see...

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