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Virality and Morphogenesis of Right Wing Internet Populism


Eva Kimminich and Julius Erdmann

Information and its individual interpretations are highly discussed in social media. Their use and misuse is an important subject for cultural and media studies. The theoretical framework of this volume is based on a synopsis of socio-constructivist and semiotic paradigms, which permit insight into ongoing adjustments of the social perception of reality and the thereby changing benchmarks. The assembled micro-studies concentrate primarily on right-wing Internet populism in Germany, France and Italy and allow a more precise idea of the effects the disseminated myths, metaphors and memes can have: Becoming viral, they can have an influence on a society’s semiosphere, i.e.on common sense and social life.

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About the Authors


Vincenzo Idone Cassone is a PhD candidate in Semiotics at the University of Turin, member of CIRCe, the Interdepartmental Centre of Research on Communication and Gamification Lab at Leuphana University. His main research topics include gamification, game studies and new media. His main publications include “Through the ludic glass: A cultural genealogy of gamification”, “Lude et labora: Notes on gamification at work” and “Mimicking Gamers: Understanding gamification through Roger Caillois”. He teaches sociosemiotics of design at the Istituto d’Arte Applicata e Design (IAAD) in Turin.

Homepage: =_vidoneca#profilo

Amir Dizdarević, born in former Yugoslavia, studied English Language and Literature at the University of Bihać where he earned an undergraduate degree with the thesis “Leftism in 20th Century Anglo-American Drama and Its Historical and Cultural Context”, as well as the additional vocation as a teacher of English as a foreign language. After a short teaching stint in English, he resumed his studies at the University of Potsdam, where he is currently attending the master program Foreign Language Linguistics. His interests span metaphors, translation, queer suffrage, conspiracies, right-wing ideology and extremism.


Julius Erdmann is a PhD student in Cultural Studies and Philosophy at the University of Potsdam and the University of Paris, Paris 8. He is currently writing his thesis on the socio-semiotics of pictorial signs on Facebook during the Tunisian Revolution. Erdmann holds a bachelor’s degree in Romance Studies, Media Studies and Psychology, and a master’s...

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