Ein spieltheoretischer Ansatz
XIX Abstract This thesis shall examine inter-organizational cooperation strategies as well as their opportunities and threats in interconnected and interdependent markets. The research objective is the elaboration of a theoretical framework to evaluate competitive and cooperative managerial decisions/strategies and their conse- quences. Furthermore, the research findings should serve as a decision guideline for strategic purchasing departments. In the past decades, the importance of purchasing departments has increased in many companies. Now, the strategic relevance of this division is mostly un- contested, especially within the automotive supply chain management. Former vertically integrated automotive manufacturers have changed their organization- al-structure in favor of focusing on their core competencies. In so doing, a large proportion of responsibility with regard to development, production and coordi- nation has been allocated to their suppliers outside their corporate boundaries. Due to this development, the market structure, primarily in the area of highly complex products, has changed elementarily. A new type of suppliers has emerged. These suppliers have taken an all- embracing responsibility for product development and production including con- trolling all participating subcontractors within the supply chain. In order to ful- fill this challenging assignment this supplier type should meet the minimum re- quirements and have high development expertise, as well as production and co- ordination competence. In the past, only a few suppliers have met these de- mands. Consequently, only a limited circle of these mega-suppliers has been es- tablished. Within this framework, the original equipment manufacturers (OEM) and their suppliers try to select an optimum...
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