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Pragmantax II

Zum aktuellen Stand der Linguistik und ihrer Teildisziplinen. Akten des 43. Linguistischen Kolloquiums in Magdeburg 2008 / The Present State of Linguistics and its Sub-Disciplines. Proceedings of the 43rd Linguistics Colloquium, Magdeburg 2008


Edited By Katrin Schöpe, Renate Belentschikow, Angelika Bergien and Armin Burkhardt

Dieser Band vereinigt 63 Beiträge in deutscher, englischer und französischer Sprache. Er repräsentiert ein breites Spektrum an Themen und Erkenntnissen aus verschiedenen Bereichen der Linguistik und versucht damit eine kritische Bestandsaufnahme des Faches. Die Beiträge widmen sich Fragestellungen aus den Gebieten der Grammatik, Semantik, Text- und Diskurspragmatik sowie der Angewandten Linguistik. Aufsätze zur kontrastiven Linguistik und zur Fremdsprachendidaktik runden den Band ab.
This volume contains the revised versions of 63 papers, written in German, English and French. It considers a broad spectrum of topics and findings from various areas of linguistics and thereby offers a critical review of the field. The authors address questions ranging from grammar, semantics, text and discourse pragmatics to issues from the field of applied linguistics. The volume is concluded by studies on contrastive linguistics and foreign language pedagogy.
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Multinational vs. Transnational - the Representation of Globalization Processes in the M edia


← 168 | 169 → Multinational vs. Transnational – the Representation of Globalization Processes in the Media

Karin Ebeling, Magdeburg

1 Introduction

In the 1990s the Cold War between the East and the West came to an end. Many of the frontiers which had been almost impenetrable before were opened. People could move more easily from the East to the West and vice versa. East and West did not only designate different areas on the political world map, but had also become globalizing phrases (cf. Sakai/Morris 2005: 372). The internet made communication over long distances easier and much quicker. It turned the world into a global village of electronic interdependencies, as had been envisaged by Marshal McLuhan in the 1960s, i.e. long before the world-wide web was actually born. But the group of users that benefits from the advantage of belonging to this “single community, brought together by high technology and international communications” (cf. SOED), is still comparatively small, although their numbers are steadily increasing.

The term globalisation came into actual use in the 1960s and early 1970s, i.e. at a time, when political and economic interdependencies developed above all between western states. The adjective global, derived from the noun globe, was used much earlier, first in the 17th century with the meaning spherical or globular. Today, the metaphorical extension of this meaning “pertaining to, covering, or involving and affecting the whole world, worldwide” (cf. SOED) has gained utmost importance. The noun globalisation refers to the...

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