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The Language of Popularization- Die Sprache der Popularisierung

Theoretical and Descriptive Models- Theoretische und deskriptive Modelle

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Edited By Giancarmine Bongo and Giuditta Caliendo

In today’s knowledge-based society, exploring the dynamics of communicating specialised contents to the lay public is an undoubtedly topical issue. However, popularization still remains a rather unexplored territory and recent contributions to the field seem to lack a consistent methodological orientation, with hesitations in terms of shared and codified definitions. The contributions to this volume constitute a step forward in the field of popularization studies. New scenarios have been explored with a view to providing shared theoretical and descriptive models from a linguistic perspective and investigating the way popularization is characterised and instantiated, also taking into account its intercultural dimension. The research methods and tools draw upon the analytical framework of discourse analysis, pragmatics, corpus linguistics and genre analysis.
In der heutigen Wissensgesellschaft sind die Mechanismen des Transfers von Fachwissen an Laien von großer Relevanz. Dennoch bleibt Popularisierung ein linguistisch noch relativ unbestimmtes und unerforschtes Phänomen. Ziel des Bandes ist deshalb, neue Perspektiven zu eröffnen und auf mögliche neue konsistente Modelle (sowohl theoretische als auch methodologische) hinzuweisen. Unterschiedliche Ansätze kommen dabei ins Spiel, u.a. Diskursanalyse, Rhetorik, Pragmatik, Korpuslinguistik und genre analysis.
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Bibliographic information published by die Deutsche NationalbibliothekDie Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available on the Internet at ‹http://dnb.d-nb.de›.

British Library Cataloguing-in-Publication Data: A catalogue record for this book is available from The British Library, Great Britain

Data Library of Congress Control Number: 2014941742

In 2012 the complete preprint of this publication has been accepted in the series Sprache in Kommunikation und Medien.

Published with the support of the University of Napoli “Federico II”

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