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Virality and Morphogenesis of Right Wing Internet Populism


Eva Kimminich and Julius Erdmann

Information and its individual interpretations are highly discussed in social media. Their use and misuse is an important subject for cultural and media studies. The theoretical framework of this volume is based on a synopsis of socio-constructivist and semiotic paradigms, which permit insight into ongoing adjustments of the social perception of reality and the thereby changing benchmarks. The assembled micro-studies concentrate primarily on right-wing Internet populism in Germany, France and Italy and allow a more precise idea of the effects the disseminated myths, metaphors and memes can have: Becoming viral, they can have an influence on a society’s semiosphere, i.e.on common sense and social life.

Viral Information and Politics; The Rise of "Unpolitical" Right-Wing Rhetoric; Virality of the "Lügenpresse" Phenomenon; Conspiracy Theories about Refugees in Right-Wing Media; The Code BRD GmbH in the German Conspiracy-Ideological Milieu; Filter Bubbles and Echo Chambers in Online Networks; Memes as Vehicles for New Right Ideology, Power and Politics on Pixelcanvas; Viral Extremeness as a Semiotic Strategy, The Art of Trolling; Shift of meaning and Semiospheric Turbulences