Anhang 2 E- Mail vom 03.09.2010 European Commission Directorate General Justice, Unit A. 3 Consumer and marketing law
200 Anhang 2 EUROPEAN COMMISSION DIRECTORATE-GENERAL JUSTICE Directorate A : Civil justice Unit A.3 : Consumer and marketing law Brussels, JUST/A3/GP/kb/D(20 10) 133 15 To be sent by e-mail to: email@example.com Dear Mr Stief, Thank you for your e-mail of 6 May 201 0 addressed to the cabinet of Commissioner Dal- li. Your e-mail has been transferred to the cabinet of Vice-President Reding, who is respon- sible for the Unfair Commercial Practices Directive. Vice-President Reding has asked me to answer on her behalf. The Directive on Unfair Commercial Practices (2005/29/EC) provides a list of misleading and aggressive practices which are banned upfiont in the EU. Point 28 in this list prohibits including in an advertisement direct exhortations to children to buy advertised products or persuade their parents or other adults to buy advertised products for them. Placing sweets near the cash desks in supermarkets cannot be considered as a direct exhortation to chil- dren. The intention behind this marketing technique is of course to tempt the customer to purchase sweets while waiting to get to the checkout. However this technique is not spe- cifically directed to children and is therefore not banned up-front by the Directive. As re- gards childhood obesity, the European Commission identified children and young people as key target groups to tackle obesity in its Strategy on Nutrition, Overweight, and Obesi- ty-related health issues. There are a number of initiatives to specifically target children and young people. For ex- ample, as part of the EU Platform for...
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