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Sorting Out the Chaos for Public Relations Leaders

by Marc Compte-Pujol (Volume editor) Joan Cuenca-Fontbona (Volume editor) Paula Pineda-Martínez (Volume editor)
©2024 Edited Collection 300 Pages

Available soon

Summary

Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable. . . for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.

Details

Pages
300
Year
2024
ISBN (Softcover)
9783631907764
Language
English
Keywords
Communication Directors Communication Management Corporate Communication Digitalization Diversity Employee Engagement Institutional Communication

Biographical notes

Marc Compte-Pujol (Volume editor) Joan Cuenca-Fontbona (Volume editor) Paula Pineda-Martínez (Volume editor)

Joan Cuenca-Fontbona is a Tenured Professor on Advertising, Communication and Public Relations at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current member of the Dircom Association (dircom.org), Dirci Association (dirci.es), European Public Relations Education and Research Association (EUPRERA) and Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Marc Compte-Pujol is a full-time lecturer on Advertising, Communication and Public Relations at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Andrea Oliveira is an Associate Professor in the Advertising and Audiovisual Communication Department at the University of Malaga. Previously, she was a researcher in the Serra Húnter International Excellence Program at University of Girona. With several articles published in prestigious international journals, her lines of research focus on public relations, digital communication, strategic communication, and crisis communication. With more than 15 years of academic experience, she is the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

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Title: Sorting Out the Chaos for Public Relations Leaders