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Title: Priorities for Public Relations Leaders

Priorities for Public Relations Leaders

by Andrea Oliveira (Volume editor) María-Isabel Míguez-González (Volume editor) Ferran Lalueza Bosch (Volume editor)
©2024 Edited Collection 300 Pages
Science, Society & Culture

Available soon

Summary

Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the relevance of communication strategies in processes of social change. This focus derives from the European doctrine of Public Relations whose main reference is Lucien Matrat, focused on the social subject. Even Ferguson, addressing a perspective from management, highlights that to understand relationships it is required not only to understand the communication process and its effects, but also to understand the different actors within the communication process and their social context. One of the priorities, and at the same time emerging challenge for public relations leaders, is how to address diversity and multiculturalism in the public sphere, society and organizations from this anthropological perspective. This topic provides the possibility of a broad and interesting debate that can enrich research on the management of relationships between different social actors.

Details

Pages
300
Year
2024
ISBN (Softcover)
9783631916797
Language
English
Keywords
Communication Directors Communication Management Corporate Communication Digitalization Diversity Employee Engagement Institutional Communication

Biographical notes

Andrea Oliveira (Volume editor) María-Isabel Míguez-González (Volume editor) Ferran Lalueza Bosch (Volume editor)

Marc Compte-Pujol is a full-time lecturer on Advertising, Communication and Public Relations at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Joan Cuenca-Fontbona is a Tenured Professor on Advertising, Communication and Public Relations at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current member of the Dircom Association (dircom.org), Dirci Association (dirci.es), European Public Relations Education and Research Association (EUPRERA) and Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP). Andrea Oliveira is an Associate Professor in the Advertising and Audiovisual Communication Department at the University of Malaga. Previously, she was a researcher in the Serra Húnter International Excellence Program at University of Girona. With several articles published in prestigious international journals, her lines of research focus on public relations, digital communication, strategic communication, and crisis communication. With more than 15 years of academic experience, she is the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

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Title: Priorities for Public Relations Leaders