Show Less
Restricted access

Social Media in the Classroom

Edited By Hana S. Noor Al-Deen

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
Show Summary Details
Restricted access

Chapter Four: Social Media and Applied Learning


Social Media AND Applied Learning


Social media have been growing at a remarkable rate while becoming widely available for facilitating various types of communication that are quickly delivered worldwide. They have been basically “the intersection of technology, social interaction, and information sharing” (Pavlik & McIntosh, 2015, p. 188). Social media have been considered “what used to be word of mouth and allowed it to now be heard by millions and spread virally with a nearly instantaneous reaction” (Thompson, Hertzberg, & Sullivan, 2013, p. 1). Due to such influx, numerous business organizations have been incorporating social media into their operational plans. For example, “among Fortune 500 companies, 73% now have company Twitter accounts and 66% have Facebook Pages” (Vella, 2012, p. 2).

The marketing and advertising industries have been among the early adopters of social media and they have integrated them into their business operations with the objectives of increasing exposure, building brand loyalty, developing a network of followers, maintaining business relationships with their customers, and so forth. Hettche and Clayton (2012) pointed out that “for advertisers and marketing practitioners, social media present myriad opportunities to engage customers, release product information and provide resources for an opt-in interactive environment” (p. 45). So, social media presence has become an essential component for numerous businesses. Thompson et al. (2013) maintained, “for most companies, opting out of the social media world is no longer feasible” (p. 1). Similarly, Florentine (2015) stated, “a social media...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.