New Directions, New Challenges
Edited By Stephen Cushion and Richard Sambrook
Chapter 4: The View from Russia: “Your News Channel” Is Here to Stay
← 48 | 49 →CHAPTER FOUR
The View from Russia: “Your News Channel” Is Here to Stay
MARGARITA SIMONYAN, EDITOR-IN-CHIEF, RT (RUSSIA TODAY)
The resources, expertise and shared social experience of TV news will keep the medium alive, but your 6 p.m. big-screen line-up may soon look like your Facebook feed.
The demise of TV news at the hands of the all-mighty internet has been repeatedly anticipated over the last two decades.1 Authoritative broadcast anchors will be replaced by popular bloggers. Social media will deliver news straight from the source, forgoing professional intermediaries. Mobile technology will turn viewers away from their TVs, and user-generated footage will eliminate the need for professional video crews. A grim outlook indeed for the TV news industry.
Yet, it turns out reports of the death of TV news have been greatly exaggerated. On the contrary, the exact same period during which the internet was going to render TV news obsolete saw an explosion of TV news channels around the world. CNN International, launched in 1985, really hit its stride during the 1990s, which is when BBC World News and Deutsche Welle kicked off their own international TV broadcasting. Euronews and Japan’s NHK followed suit. Fox News and Al Jazeera went on air in 1996 and became the powerhouses of their respective regional news ecosystems.
The next decade brought even more diversity to the global news scene. Russia entered the field in 2005 with...
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