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Health News and Responsibility

How Frames Create Blame

Series:

Lesa Hatley Major and Stacie Meihaus Jankowski

Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.

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Table of Contents

Extract



List of Tables

Preface

Acknowledgments

Chapter One: Introduction: This Is a Health Communication Book?

Chapter Two: Good Pictures vs. Talking Heads: Iyengar’s Episodic and Thematic Frames

Chapter Three: Research on Thematic and Episodic Frames: The Health News Connection

Framing Theories

Thematic and Episodic Frames in Health News

The Key Outcome: Support for Public Policy

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