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New Media, Communication, and Society

A Fast, Straightforward Examination of Key Topics

Mary Ann Allison and Cheryl A. Casey

New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and  make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.

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Welcome and How to Use This Book (Mary Ann Allison / Cheryl A. Casey)

Extract

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Welcome and How to Use This Book

Mary Ann Allison and Cheryl A. Casey

We need you

Welcome to the conversation about how new media affect the way we communicate and the way we live.

Humans, as a species, face a lot of challenges today. Every person can make a difference. We can use new media technologies to help ourselves lead happier, more fulfilled, more successful lives. Or we can use media to make things worse.

In this book, we offer some ideas and resources we hope you find helpful. And we are introducing you to some thought leaders we think are terrific. But don’t stop with this book. What we offer is a jumping-off point, not a landing field.

Ideas, not memory

Once upon a time, when information was scarce, it was appropriate for authors to assemble facts which were “pushed” at readers for memorization. But this book is designed for a time when we have too much, not too little, information.

We hope that short chapters will enable students and teachers to read quickly and then to devote most of your energy to questioning and discussing, to exploring related information online, and, whenever possible, to making contributions toward solving real-world problems.

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