Show Less
Restricted access

New Media, Communication, and Society

A Fast, Straightforward Examination of Key Topics

Mary Ann Allison and Cheryl A. Casey

New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and  make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.

Show Summary Details
Restricted access

15 Bloggers (Cheryl A. Casey)

Extract

| 92 →

CHAPTER 15

Bloggers

Cheryl A. Casey

The exploding blogosphere

In 2007, Jane Aldridge, a 15-year-old in Dallas, Texas, decided to channel her love of fashion, and of shoes in particular, into a blog. She launched Sea of Shoes (seaofshoes.typepad.com) to chronicle her fashion favorites and best shoe finds. Today, only in her twenties, Jane is considered one of the top fashion bloggers in the world. Sea of Shoes gets more than a million page views per month. Among the blog’s visitors are top industry insiders.

Jane represents the highly successful end of the blogosphere: a young entrepreneur who started writing in public about her interests and wound up gaining a prominent foothold on the Web. Bloggers like Jane are essentially marketers and editors all wrapped into one. Through high production values and astute editorial strategy, these bloggers get people talking, move merchandise, and attract advertisers. Most of these bloggers also love to strike a pose in their own regular photo spreads.

Blogs are without a doubt a product of the Web, exploding in the early years of the 21st century. At the time of this initial writing in spring 2017, Tumblr reported 345 million blog accounts (see Figure 15.1). At the same time, WordPress reported that users were producing about 84.3 million new posts each month; these posts were generating some 41.8 million new comments. Readers also number in the millions. Approximately 409 million people...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.